Jayson Tatum · CNCPTS

CNCPTS, the Boston-based streetwear powerhouse, has cultivated a close relationship with Jayson Tatum since his early days with the Celtics, growing even stronger after he signed with Jordan Brand. Their collaboration hit a new milestone with the global exclusive release of Tatum's first signature shoe, the Tatum 1 in 2022, at CNCPTS' flagship Newbury Street location. This partnership has since expanded, with CNCPTS offering exclusive New Era hats that celebrate Tatum's rise in the NBA. Now, CNCPTS is the lead retailer to unveil unveiled the highly anticipated launch colorway of the Tatum 3 "Welcome to the Garden" ahead of global release on October 10. CNCPTS also is the exclusive retailer of the limited edition Tatum 3 and Air Jordan 1 Double Box,  collection for Tatum's latest Jordan signature shoe, the Tatum 3, solidifying their ongoing partnership to provide limited products to patrons of the brands.

About CNCPTS

CNCPTS (pronounced Concepts) is a creative company that celebrates the confluence of community and imagination. Founded in 1996 by Tarek Hassan in Cambridge, Massachusetts, CNCPTS has brick-and-mortar experiential retail segments in NYC, Miami, and Dubai, with its flagship located in Boston. In addition to an in-house private label line, CNCPTS is renowned for pioneering iconic collaborations with purveyors across global fashion houses and sourcing the utmost quality in the world of footwear, apparel, and accessories.

Brand Manifesto

A concept is of the mind, and the mind is a luxury item. To think creatively is priceless. We are all connected by our love of ideas and our ability to embrace different ideas. We encourage each other to think bigger, to think better, and to think together. CNCPTS is an idea. Ideas are the foundation of our existence.