To celebrate 35 years of a sneaker icon, we give the Air Max 1 a radical twist. When the Nike Air Max 1 arrived in 1987, it signaled a revolution in footwear design. Air, its namesake, was fully-unleashed — made visible through a window — and with this shifted aesthetic and technical boundaries. 35 years later, Concepts brings its own radical twist to the classic silhouette. If the original firmly shouted a futurist vision, our take on Air Max 1 positions the shoe within a radical lineage of youthful expression.
The design dig into the culture, music and style of the late ‘60s, specifically the music festival scene of the era, in all its vibrancy. Often held over long weekends, these festivals ticketed by the day. And, while there was a shared belief in the peaceful power of the gatherings, each had its own unique essence.
The music was eclectic, the style electric, and mood buoyed by crowds spreading love. Among the festival goers were seen protest symbols, peace signs, floral adornments and frayed edges. Denim mixed with the now familiar olive of military surplus M-65s, and juxtaposed with the softness of wide wale corduroy and velvet. These elements give the Nike x Concepts Air Max 1 SP “Mellow” its character.
The Concepts x Nike Air Max SP “Mellow” features -
- Classic paisley bandana print (an essential accent to every outfit) delivers a bold, vintage statement while the custom Swoosh bandana print lets you rep your brand.
- Denim details, guitar pick hangtag and loose thread embroidery return you to the summer of ’69.
- We've put flowers in your Swoosh for a bohemian twist while the 'mud' speckled midsole (inspired by concerts in parks) delivers a free-spirited finish to every step.
The Concepts x Nike Air Max SP “Mellow” and associated apparel launch at Concepts retail locations and cncpts.com on March 5, 2022 at 11AM EST.