Concepts presents its Almas Capsule, a special 22-piece collection curated for the Sunday of summer. The foundation begins with the introduction to the Almas pattern, meaning diamond in the Arabic language, the repeated geometric motif is a balance between our luxury inspired heritage, and refreshed in a larger scale and color palette ranging from cobalt blue, orchid, emerald, royal navy, and cool grey. On the brand’s 25th anniversary, they designed a pattern that they could reinvent thru bold and eccentric color that is seen throughout their collaboration history.

The color palettes and graphics of the “Almas Sunday of Summer” apparel collection translate the luxury heritage that has driven the brand. Extended with nods to the 25th anniversary, vintage washes prevalent in the Northeast’s beach and island dress and bold yet unapologetic define the color schemes, while a new Concepts geometric motif draws from a futuristic vision to evolve it’s look and feel.

The Concepts Vineyard Washed Hoodie in Washed Blue features -

The Concepts Almas Sunday of Summer Capsule release this Friday, August 13th at all US Concepts shops, 10am on CNCPTS.com. Concepts’ Boston store is located at 18 Newbury Street in Boston’s Back Bay. Concepts’ New York store is located at 99 University Place in Manhattan’s Union Square.