Introducing the Concepts x New Balance 992 "Low Hanging Fruit" & "Nothing Is Real” Collection. Inspired by the entrepreneurial spirit of a pioneering fruit seller and the reframing of American luxury, the shoe and collection build upon Concepts’ legacy of out-the-box storytelling.
The New Balance 992 “Low Hanging Fruit,” honors Frieda Rapoport Caplan, the “Kiwi Queen,” and her impact on popular culture — from changing taste buds to progressing food packaging. She reminds that nothing is real…until pioneers make it so.
The Concepts Passion Hoodie (Rukus) features -
- 100% cotton
- 19.5oz / 380gsm lightly napped cotton jersey
- Concepts "Passion Awareness" embroidery
- Relaxed fit
- Made in the USA
The Concepts x New Balance 992 “Low Hanging Fruit” & "Nothing Is Real" collection launches via online raffle on November 10, and will be available in store on November 12 at Concepts Boston, Concepts NYC, and in exclusive partnership in-store with Bodega LA.