In our latest collaboration with Asics, we’re bringing historical context to today’s excessive luxury culture. The shoe and its related collection, part of our 25th anniversary collaborative series, takes inspiration from the Japanese tuna, and curators of bespoke restaurant culture.

The color palette and graphics of the “Four Days” apparel collection translate the Michelin vibe, along with nods to sushi-counter practices, across crewnecks, hoodies, shorts, sweatpants, socks and T-shirts. Wasabi, tuna and steel define the color schemes, while a new Concepts scrip logo draws from a 1952 Michelin guide.

Each garment is evidence of Concepts’ studied approach to fit and fabrication. The Concepts Icon hoodie, with a subtle drop shoulder in ode to ‘90s skate style, and sweatpants are built of 19.5oz cotton. T-shirts are made with a 10.5oz cotton body and contemporary relaxed fit. Nylon shorts, complete with a mesh liner, add versatility to the range.

The Concepts Le Guide Crewneck in grey feature a distinctive underlay and detail to the stars awarded and in parallel the dominance of sushi establishments in Tokyo. The Le guide Crewneck gets a black matte applique in a signature script to the guide that awarded it, on both the front and back. The crewneck features the following -

• - 19.5oz / 380gsm lightly napped cotton jersey
• -Color: Cool Grey
• - Matte rubber applique on front & back
• - Relaxed fit
• - Model is 6’1” and wearing a size M
• - Made in the USA
• - $130
• - SKU: CNA107-002

The Concepts x GEL-LYTE™ III OG “Otoro” & “Four Days” Collection releases exclusively on June 11th at 11am via cncpts.com and at Concepts Boston, Concepts NYC and Concepts Dubai.

Concepts’ Boston store is located at 18 Newbury Street in Boston’s Back Bay. Concepts’ New York store is located at 99 University Place in Manhattan’s Union Square.