In our latest collaboration with Asics, we’re bringing historical context to today’s excessive luxury culture. The shoe and its related collection, part of our 25th anniversary collaborative series, takes inspiration from the Japanese tuna, restaurant culture and an originator of consumer hype, the Michelin Guide.
The color palette and graphics of the “Four Days” apparel collection translate the Michelin vibe, along with nods to sushi-counter practices, across crewnecks, hoodies, shorts, sweatpants, socks and T-shirts. Wasabi, tuna and steel define the color schemes, while a new Concepts scrip logo draws from a 1952 Michelin guide.
Each garment is evidence of Concepts’ studied approach to fit and fabrication. The Concepts Icon hoodie, with a subtle drop shoulder in ode to ‘90s skate style, and sweatpants are built of 19.5oz cotton. T-shirts are made with a 10.5oz cotton body and contemporary relaxed fit. Nylon shorts, complete with a mesh liner, add versatility to the range.
The Concepts Gothic Fish Tee in black is a nod to the tuna that influences the detail of the collaboration, updated through a gothic script in a rubber embellishment overlay. The tee features the following -
The Concepts x GEL-LYTE™ III OG “Otoro” & “Four Days” Collection releases exclusively on June 11th at 11am via cncpts.com and at Concepts Boston, Concepts NYC and Concepts Dubai.
Concepts’ Boston store is located at 18 Newbury Street in Boston’s Back Bay. Concepts’ New York store is located at 99 University Place in Manhattan’s Union Square.