Upcoming Releases

Concepts Get Mine Tee (Rukus)

Introducing the Concepts x New Balance 992 "Low Hanging Fruit" & "Nothing Is Real” Collection. Inspired by the entrepreneurial spirit of a pioneering fruit seller and the reframing of American luxury, the shoe and collection build upon Concepts’ legacy of out-the-box storytelling.

The New Balance 992 “Low Hanging Fruit,” honors Frieda Rapoport Caplan, the “Kiwi Queen,” and her impact on popular culture — from changing taste buds to progressing food packaging. She reminds that nothing is real…until pioneers make it so.

The Concepts Get Mine Tee (Rukus) features -

  • - Custom Concepts Relaxed fit

  • - 100% cotton / 10.5oz / 175gsm cotton jersey

  • - Concepts screen-printed logo

  • - Model is wearing a size M

  • - Made in the USA

  • - $52

The Concepts x New Balance 992 “Low Hanging Fruit” & Nothing Is Real" collection launches via online raffle on November 10, and will be available in store on November 12 at Concepts Boston, Concepts NYC, and in exclusive partnership in-store with Bodega LA.

Concepts Get Mine Tee (Rukus)
Concepts Get Mine Tee (Rukus)