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Concepts Get Mine Crew Socks (Rukus)

Introducing the Concepts x New Balance 992 "Low Hanging Fruit" & "Nothing Is Real” Collection. Inspired by the entrepreneurial spirit of a pioneering fruit seller and the reframing of American luxury, the shoe and collection build upon Concepts’ legacy of out-the-box storytelling.


The New Balance 992 “Low Hanging Fruit,” honors Frieda Rapoport Caplan, the “Kiwi Queen,” and her impact on popular culture — from changing taste buds to progressing food packaging. She reminds that nothing is real…until pioneers make it so.


The Concepts Get Mine Crew Socks (Rukus) features - 

  • - "C" embroidery

  • - 80% Cotton, 10% Nylon, 5% Spandex, 5% Elastic

  • - Made in the USA

  • - $20


The Concepts x New Balance 992 “Low Hanging Fruit” & "Nothing Is Real" collection launches via online raffle on November 10, and will be available in store on November 12 at Concepts Boston, Concepts NYC, and in exclusive partnership in-store with Bodega LA.



 Concepts Get Mine Crew Socks (Rukus)


Concepts Get Mine Crew Socks (Rukus)