The New Balance Gator Run Editorial: A CNCPTS Presentation.
Alligators are low, quiet, and deliberate - never rushed, never accidental. For this release, that instinct sits at the center of the New Balance Gator Run, a silhouette designed to move with intention.

At CNCPTS, we’re drawn to pieces that live in the tension between categories. The Gator Run is a bold reinterpretation of classic sport heritage, grounded in New Balance’s performance DNA while pushing decisively into the fashion space. Familiar athletic cues remain, but they’re reshaped through eccentric proportions, exaggerated lines, and elevated detailing that challenge expectations of what a sport-inspired shoe can be.

This model is refined yet strange. Nostalgic yet forward-looking. The Gator Run thrives where restraint meets expression, balancing technical roots with an unconventional attitude that feels distinctly CNCPTS. It’s a silhouette that moves comfortably between the street and a more elevated setting - never loud, but impossible to ignore.

For this release, CNCPTS captured the Gator Run through an editorial lens rooted in a tropical environment, mirroring the natural habitat and instincts that inspired the silhouette itself. Lush textures and bold greenery set the tone, reinforcing the shoe’s quiet power and deliberate presence. Styled on Brittany Byrd, the editorial brings the Gator Run into a fashion-forward context.

Prior to the global release, the New Balance Gator Run “Shadow Red” releases Friday, January 16th at 10am EST only on cncpts.com.