Top Dawg Entertainment (TDE), Nike and Kendrick Lamar brought their traveling pop-up shop to New York's Soho district from May 26 thru May 29th.
Concepts was one of six tour stops to exclusively release the Kendrick Lamar x Nike Cortez Kenny III along with hats, hoodies, and Reigning Champ TDE apparel during the Championship Tour. Hundreds of customers waited in lines that stretched from Concepts on Hudson Street, up Canal St. and wrapping around to Renwick St.
On Monday, Kendrick and Jay Rock made a surprise appearance, pulling up on customers in line and gave out tickets at random to their concert at Madison Square Garden the very next day.
Concepts would like to thank everyone who came thru the TDE x NIKE Present The Championship Shop this past weekend. Check out the photos and video - we had a great time and hope you did too.
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