Introducing the Concepts x Sorel 'Key to the City' Collection

Introducing the Concepts x Sorel 'Key to the City' Collection

“Getting outside — engaging in sport, having adventures — is essential to Concepts’ DNA. We were founded as a bridge between extreme sports, streetwear and luxury. With SOREL, we bring that perspective to approaching winter in our home cities of Boston and New York. Few things are better than exploring our beautiful city and public parks in the Fall & Winter,” says Concepts CEO Tarek Hassan.

Over its 25-year history, Concepts has partnered with SOREL on several occasions. In this collection, the SOREL heritage and DNA continues to infuse with new styles that bring a modern sensibility and broader range of products to fore.

Since its founding in 1962, SOREL has focused on bridging expert craftsmanship and future forward designs to create all-season footwear. The “Key to the City” collection highlights the SOREL range, balancing functionality and style through three key silhouettes: the ONA™ 718 Mid, Hi-Line Chelsea and Caribou Rein. The ONA™ 718 Mid is an all-season sneaker given Concepts’ twist with 3M overlays and glow-in-the-dark outsole. With the Hi-Line Chelsea, a waterproof suede upper and lightweight sole modernize a classic look. Rounding out the footwear, an unmistakable SOREL icon, the Caribou Rein brings urban touches — a subtle side pocket and Concepts “XXV” branding — to one of the northeast’s favored winter boots.

“This partnership brings the latest SOREL boots and sneakers to life, fused with an unmistakable Concept edge; forged in Boston and NYC and crafted with function to bring a fresh spirit the collection.” Says Mark Nenow, SOREL President.

“We first collaborated with SOREL in 2011, bringing energy to the Sentry Boot, and since then our relationship has continued to evolve in its breadth and sophistication. The Concepts x SOREL “Key to the City” collection is all about seamless shift across all city pleasures,” says Hassan.

The Concepts x SOREL “Key to the City” collection includes new pieces from Concepts’ in-house apparel and accessories line. Highlights include matching Polartec® cargo sweats and crew, a cheeky tea set, and new hoodies complete with fresh Concepts’ graphics. Across the collection, each piece is designed for comfort across many winter pursuits.

The Concepts x SOREL “Key to the City” Collection releases 11am on December 16 at Concepts Boston, NYC and from

Concepts x Sorel Caribou Full Family
Concepts x Sorel Chelsea Hi Boot
Concepts x Sorel 718 Mid Boot