Completing our celebration of the Air Max 1, we take our third iteration of the classic sneaker to its furthest reaches.
From Harlem to Haight-Ashbury, the counterculture of the ‘60s sent a lasting message to the world. The music, the style, the vibe: It was all “Far Out.” The Northern California Folk Festival pulled it all together by highlighting the era’s most dynamic performers. On stage, the performers mix of bandanas, denim, leather, fringes and more amplified the preferred fashions of the crowd, and in doing so set a trend that defined the 60s.
With the Concepts x Nike Air Max 1 SP “Far Out,” the legacy of those looks matches up to the vibrant swirl of psychedelic concert posters.
“There’s no denying the cultural impact of Haight-Ashbury. The styles of the ‘60s and ‘70s seemed to hit peak there,” says Deon Point, Concepts Creative Director. “With the ‘Far Out,’ we’re able to showcase the furthest reach of our imagination too.”
Like the prior Concepts x Nike Air Max 1, the “Far Out” also includes patterned elements of bandanna, cowhide, and woven material panels. The former, a Concepts-exclusive, approximates the famous guitar straps employed by festival performers. Further details include a lateral striped Swoosh and a medial “flower power” Swoosh. The tongue label revives a classic ‘70s Nike logo and twists it with a Concepts “hippie” word mark. The shoe also features a custom footbed. As a bonus, the packaging the “Far Out” gets a fully custom psychedelic print (produced in a secondary pink exclusive to in-store raffle winners), complete with a poncho, double album-styled mini record coasters, bandana and sticker pack.
Along with the “Far Out” release we’re also introducing new apparel. Built with our studied fit and fabrication these pieces, like a Tiger Camo shirt and pant, apply the energy ‘60s to our contemporary sensibilities, and the graphic touches also decorate new accessories — inclusive of water bottles. A highlight is our all-new Varsity Jacket Highlights graphics that pull both from the material palette of the shoe (inclusive of cowhide print sleeves) and pay respect to Concepts founding in ’96. A second, all-purple, jacket nods to the same rock icon who inspired the “Far Out.”
The Concepts x Nike Air Max SP “Far Out” and associated apparel launch exclusively at Concepts retail locations and online on March 26, 2022. Footwear will only be available for drawing pick ups at retail locations and first come, first serve online. Stay tuned for more release information exclusively from our Instagram.