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Introducing The Concepts 'Almas Sunday of Summer' collection

Boston, Massachusetts– Concepts presents its Almas Capsule, a special 22-piece collection curated for the Sunday of summer. The foundation begins with the introduction to the Almas pattern, meaning diamond in the Arabic language, the repeated geometric motif is a balance between our luxury inspired heritage, and refreshed in a larger scale and color palette ranging from cobalt blue, orchid, emerald, royal navy, and cool grey. On the brand’s 25th anniversary, they designed a pattern that they could reinvent thru bold and eccentric color that is seen throughout their collaboration history.

Highlighting this collection is the light nylon fabric with the custom Almas pattern repeated throughout each piece. With three signature color palettes including Concepts’ signature Dark Navy and light blue, the Garnet Neo Orange and Teal, and Emerald Green-Pink, in cargo pants, tee’s, camp shirts, shorts, and hoodies each piece was designed to layer a full head to toe look.

The color palettes and graphics of the “Almas Sunday of Summer” apparel collection translate the luxury heritage that has driven the brand. Extended with nods to the 25th anniversary, vintage washes prevalent in the Northeast’s beach and island dress and bold yet unapologetic define the color schemes, while a new Concepts geometric motif draws from a futuristic vision to evolve it’s look and feel.

Each garment is evidence of Concepts’ studied approach to fit and fabrication. The Concepts Icon hoodie, with a subtle drop shoulder in ode to ‘90s skate style. T-shirts are made with a 10.5oz cotton body and contemporary relaxed fit. Nylon shorts, cargo pants and a camp shirt add versatility to the range.

Curated into the assortment is an array of accessories to be paired back to the apparel. The nylon reversible bucket hat incorporates assorted colors from the collection. Rubberized coasters sold in a pack of 4 highlight the main colors from each pattern, and rounding out the assortment are luxury cotton almas geometric patterned towels.

“As we celebrate 25 years, being able to extend our creative process through our in-house apparel line continues to present progressive opportunity to dig deeper into the cultural and luxury heritage that drive us,” says Point.

The Concepts Almas Sunday of Summer Capsule release this Friday, August 13th at all US Concepts shops, 10am on Concepts’ Boston store is located at 18 Newbury Street in Boston’s Back Bay. Concepts’ New York store is located at 99 University Place in Manhattan’s Union Square.



Concepts Almas Sunday of Summer Collection


Concepts Almas Sunday of Summer Collection


Concepts Almas Sunday of Summer Collection


Concepts Almas Sunday of Summer Collection