Inspired by vintage and utilitarian concepts, Purple is a modern brand with a legacy of leadership in the world of denim. Every season, endless iteration and prototyping leads them to new processes for washing, rinsing, over-dyeing and distressing.

For Purple Brand, the perfect pair of jeans acts as a canvas for most men’s wardrobes, and instills confidence in exploring additional outfit variables. They strive to serve a similar purpose in the world of menswear: consistently available and reliable, while drawing influences from parallel worlds of art, design, music and culture to reinvent the world of denim.

Their denim is custom milled using high quality raw cotton fiber. They also work with a diverse range of experienced denim factories in Asia and Italy to combine generations of knowledge and techniques for limitless possibilities in designing.

Purple Brand denim has been worn by many, including Young Thug, Jaylen Brown, Usher, Dwight Howard, Gunna, Roddy Rich, and more.

Shop select denim pieces from the Purple Brand Spring/Summer ‘21 collection exclusively on cncpts.com. Shop here.