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08.23.21

Introducing Concepts x New Balance 57/40 and Headin’ Home Collection

The latest installment in the Concepts’ 25th anniversary collaborative series, we partner with our hometown neighbor New Balance for a 57/40 to expand on the rivalry between Boston and New York by recounting a forgotten baseball film. The shoe and complementary apparel capsule collection take inspiration from the era’s biggest ballplayer shifting from the Red Sox to the Yankees in 1919 and, specifically, takes aim at an often forgotten 1920 silent film, Headin’ Home.

A fictional account of the player’s life, Headin’ Home was dubbed “a delightful photoplay of youth and happiness.” While athlete-driven film features are common today, this was pioneering for its time: The Yankees first attempt at selling its stars through popular entertainment. The slugger was buzzing. He’d begun full transition from pitcher to hitter. New York sought to capitalize on all of the home run heroics — on and off the field.

The film was a flop. But its place in the historic rivalry between cities remains. The Yankees, of course, went on to win…a lot. Boston, meanwhile, suffered the “Curse of the Bambino” from 1918-2004.

Concepts’ New Balance Headin’ Home 57/40 collection plays off these baseball references and invites fans to “Get Home Safe.” The color palette for the shoe draws from original Headin’ Home posters. Articulating the classic “N” logo in a material reminiscent of the waxy paper surrounding baseball card packs adds a tactile nostalgia to the design. All shoes come in a custom Concepts’ box — complete with theatrical iconography — and a matching lanyard.

Each garment in the collection follows Concepts’ studied approach to fit and fabrication. The Concepts Icon hoodie, with a subtle drop shoulder in ode to ‘90s skate style, and sweatpants are built of 19.5oz cotton. T-shirts are made with a 10.5oz cotton body and contemporary relaxed fit. A series of custom Red Sox and Yankee’s New Era fitted caps and Concepts’ “C” cap candles complete the theme.

The Concepts x New Balance Headin’ Home 57/40 collection releases August 27 at 10am via cncpts.com and at Concepts store.

 

 

Introducing Concepts x New Balance 57/40 and Headin’ Home Collection