CNCPTS and Asics introduce the Gel-Kayano 14 OOO, our interpretation of what it it means to recharge, both mentally and creatively.

The colorway inspires the idea of a tropical vacation and a getaway from the routine of daily life. Playing off the common feeling of wanting to make an escape from your day job and take a moment to be out in nature our campaign takes a playful approach to these idea blending the the two juxtaposing scenes. Playing with the concept of surrealism, we’ve created a world where escaping from reality is as easy as envisioning a new place to be. 

The CNCPTS x ASICS Gel-Kayano 14 is crafted with textured leather overlays to add depth and a premium finish. The 2000s inspired design language features GEL technology cushioning to give excellent shock absorption, while a TRUSSTIC support system provides stability. Reinterpreting the shoe's performance capabilities with updated materials and componentry, this version became the first iteration in the sneaker's lineage to be designed by someone other than Toshikazu Kayano.

The CNCPTS x Asics Gel Kayano 14 ‘OOO’ releases 11 AM EST Friday, November 8th in-store via drawing pickup, and for purchase online at cncpts.com.