Introducing the New Balance 740 ‘Brut’ for CNCPTS, designed to pay tribute to the painstaking process of crafting dry champagne known as Brut. Complimenting the New Balance 740 ‘Saignee’ for CNCPTS, the two complete a pack. 

Like all Champagnes, Brut Champagne is made from grapes grown in northeastern France, otherwise known as the Champagne province. Not as well known as other wine varieties, there are many classifications within the Champagne category, all of them based on the sweetness of the Champagne. Brut, which means "dry, raw, or unrefined," in French, is the least sweet classification of Champagne. To be considered Brut, the Champagne must be made with less than 12 grams of added sugar per liter. 

Brut originated in 1858 by Madame Pommery–a French widow with no experience making wine. After taking over her husband’s vineyard that produced red wine, she immediately switched to making sparkling wine, twice as difficult and painstaking as still wine. Never afraid of a challenge, Madame Pommery chose to experiment with making dry brut champagne which is an even riskier process because the grapes needed to stay on the vine longer in order to ripen perfectly. Meanwhile other champagne makers could disguise premature grapes by adding in more sugar during fermentation.

“Continuing the storyline from our ‘Saignee’ 740, we chose to look into another champagne making process that’s more familiar to the average wine drinker but just as complex, “ said Deon Point, Creative Director for CNCPTS. “We were also inspired by the story of Madame Pommery, another female winemaker that set her own path in a male-dominated industry.”

The 740 combines familiar elements of 2000s running-inspiration – an open knit mesh upper, segmented midsole, and a streamlined silhouette – with flourishes like two-tone color mesh and angular overlays, that give the 740 a unique visual identity. 

New Balance 740 ‘Brut’ for CNCPTS will be available for purchase at CNCPTS flagship stores in BOS, MIA and NYC on Friday, January 10th, 2024 for $120.