The newest FENTY x PUMA Avanti by Rihanna is inspired by PUMA football legends, being worn by modern icons like Romeo Beckham. CNCPTS takes this inspiration and puts a twist on the vision, blending the professional world of football with unique styling true to Rihanna’s style. 

The FENTY x PUMA Avanti, the first footwear franchise of the partnership, is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.

Puma x Fenty Avanti is available October 17th at CNCPTS Boston.

Photography @koolaidgeorge

Videography @jpdellano

Styling @maddiejromano