Last weekend, Nike invited us to take on the Hood to Coast relay—an iconic 198-mile race from Oregon’s Mount Hood to the Pacific Ocean. Known as “the mother of all relays,” it’s the largest running and walking relay in the world, with over 12,600 runners and a total of 19,000 participants. It’s a true test of endurance, teamwork, and mental toughness—and we showed up ready.

“Roadkill” is a term used specifically in this race to describe the act of passing another runner during the race, and we embraced that mentality from the jump. Our custom apparel and van designs featured bold tire marks as a symbol of our grit and determination to “kill the road,” one leg at a time. A race known for its competitive spirit, “roadkills” are signs of the team’s speed, progress and performance, and everyone participated by tagging the team van with how many “roadkills” they got throughout their legs of the relay. Road Killers was the perfect team name to describe the individuals we ran with, which consisted of runners from the CNCPTS HQ in Boston and our friends & family from NO RSVP run club based in Miami.

All in all, we were greatly inspired by endurance culture with muscle car aesthetics - think distressed leather, reflective materials, matte finishes, and tire tread patterns on the sole reflect the power, movement, and legacy of both footwear and the sport. We channeled the feel of speed and style, built for those who move fast and don’t look back.

From relay vans to Nike running sneakers, our Road Killers captured the spirit of the journey: tough, stylish, and built to perform. 

The team finished the relay in 26 hours and 35 minutes, and placed 104 out of 1,201 teams with an average pace of 8:08.