It is with great honor and reverence that Concepts announces our collaborative project with Versace.
The seminal fashion house is as influential and groundbreaking now as it was in it's heyday, with the Chain Reaction sneaker being a perfect representation of the brand's current impact on the world of fashion and forward-thinking footwear. Therefore, it is a perfect vessel for Concepts to do what we do best and weave a narrative into the silhouette, sharing an anecdote from which Versace touched our lives.
This specific story harkens back to the 2000 Grammy Awards where Jennifer Lopez made headlines by donning Versace's silk chiffon jungle-themed dress. After setting the red carpet on fire and presenting an award in the revealingly low-cut dress, people are still referencing the iconic Versace piece 19 years later. Concepts' take on the Chain Reaction features a jungle motif-printed nylon upper with green iridescent TPU tooling, set off by a "nude" leather tongue and the head-turning, lightweight, chain-linked rubber sole.
The Concepts X Versace Chain Reaction shoe will be available Friday, July 19th in Women's sizes 35, 36-40 and Men's sizes 39, 40-46, 47 for $1075 at Concepts Boston and NYC stores 10am EST and via online raffle at www.cncpts.com 7.16.19 Noon - 6pm EST.