There's a certain kind of image that gives you just enough to keep looking - a shape you almost recognize, an outline that raises more questions than it answers. That's the world Concepts and Stanley 1913 are building their first collaboration around: the X-ray.

The Concept

Titled "Mind Your Business," the four-piece capsule takes Stanley 1913's most iconic silhouettes and runs them through an X-ray lens - familiar on the outside, obscured underneath. Each piece is wrapped in its own custom black-and-blue graphic, hinting at what's inside without ever giving it away.

Ahead of the launch, Concepts brought the collection to Salem, MA, just in time for Salem’s 400 year anniversary - a deliberate choice for a concept built around Salem's founding, largely centered on surveillance without transparency. Additionally, in 1898, a Salem man named Frank Balch built one of the country's earliest X-ray machines on Essex Street, just blocks from where we're dropping this collection. He didn't stop there: by 1916, he'd improved the technology to dramatically cut down exposure time, making it faster to see inside a body than ever before. The tools for looking kept getting better. The instinct behind them never changed.

The Lineup

The capsule includes four Stanley 1913 essentials, each carrying its own hidden graphic: a hand, a poison dart frog, a snake. Built in 90% recycled stainless steel and packaged in custom X-ray-inspired boxing that carries the idea through to the very last layer.

The Legendary Classic Bottle ($65)
Adventure Tough-to-Tip Admirals Mug ($50)
The Easy Fill Flask ($45)
The IceFlow™ Flip Straw 2.0 Tumbler ($55)

The Concepts x Stanley 1913 "Mind Your Business" collection releases Saturday, October 17th, in-store, on cncpts.com, and select retailers.