Following the exclusive midnight launch party, the Concepts x Reebok Instapump "Coco" returns on Friday, January 20th online at cncpts.com Retailing $190 the shoes will be released exclusively at Concepts, with each pair featuring a special box.

The first of the two-shoe pack is cast in a blacked-out colorway, inspired by luxury clothing of the past. Premium molded leather lining and toe box make up the upper, which also features a neoprene air bladder. The "Pump" callout on the tongue along with the embroidered Reebok logo are both emblazoned in metallic silver, complimenting the reflective Concepts branding on the hidden tongue and CC logo on the heel cup. The Platinum pair picks up on the metallic silver detailing, also featuring premium leather and 3m reflective hits. Both shoes will be available this Friday, January 20th at 11am eastern online, as well as in-store at Concepts NYC, Cambridge, and Dubai locations.