CONCEPTS x NEW BALANCE ‘CAPE’
Drawing inspiration from Cape Cod, MA, an area known for its striking cranberry bogs, Concepts has partnered with New Balance on a collaboration of the heritage-inspired 327 silhouette. We bring to life the best of New England through the lens of streetwear and luxury for a modern take on the 327 sneaker.
Sparked by our love for the ‘Cape Codder’ (or as non-locals call it, a ‘Cranberry Vodka’), the classic New England summer cocktail made up of vodka, cranberry juice, lime and ice, the sneaker collaboration features a cranberry colored suede and nylon upper, with a gradient back-print TPU N logo. Custom co-branding is found on the tongue and insole with a green molded EVA midsole signifying the lime in the drink. The notable translucent ice blue rubber outsole, is a first-time treatment for the 327 silhouette.
Available exclusively at Concepts, online and in all stores, on August 7th at 10 AM EST in men’s size 4.5-12, 13, and 14. $140. The collaboration will see a wider release on August 13, 2020.