Concepts x Jayson Tatum for New Era

Concepts x Jayson Tatum for New Era

Releasing ahead of global launch exclusively at Concepts Boston, the Concepts x Jayson Tatum collaboration continues. Starting in 2019 this is the second rendition of the Concepts x Jayson Tatum collection in partnership with New Era.


The Concepts x Jayson Tatum for the Boston Celtics is a 7 piece hat collection of 59Fifty fitted hats featuring an embroidered Celtics and Concepts logo at the front panels with the official NBA logoman at the rear, Tatum wordmark at the right-wear side and all have grey undervisor. The solid colors include Black, Celtics Green, Navy and an exclusive colorway just for Concepts, Walnut. In the revamped set, three renditions will be chrome white and Celtics Green, Scarlet Red as a nod to Cardinal Red and St. Louis, Tatum’s hometown and Duke Blue Devils, Tatum’s Alma mater.


From April 5-6, receive early access to the collection in our Boston store ahead of the global launch on cncpts.com Friday April 7th where all hats will be available in Concepts Boston and cncpts.com. The Concepts x Jayson Tatum hats will retail at $60 each and come available in sizes 7-8.

Concepts x Jayson Tatum for New Era Concepts x Jayson Tatum for New Era
Concepts x Jayson Tatum for New Era Concepts x Jayson Tatum for New Era
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