Concepts x Converse ‘Southern Flame’ Collection

Concepts x Converse ‘Southern Flame’ Collection

It started with a peach basket in 1891. Now, in 2021, we’re paying homage to basketball’s humble beginnings in Springfield, MA with fellow Boston-based brand, Converse, by introducing the ‘Southern Flame’ collection. Featuring bold peach inspired details on the classic Chuck 70 and All Star BB Evo. One for the streets, one for the court.Our collection was created with a nod to the Chuck 70s early beginnings as a basketball shoe, and a look ahead to Converse’s future in basketball with the All Star BB Evo.The Chuck 70 is dressed in an orange and red gradient colorway throughout its premium suede upper – a subtle nod to the fuzzy fruit. Colors and textures reflect a ripe peach, getting better with time like the Chuck itself.

The All Star Pro BB Evo, an evolution of the BB Pro, color and materials take a more playful approach, using varying hues of green to give reference to a peach as it grows from flower to young peach and becomes ripe, complete with a peach blossom print on the sockliner and outsole.

The Concepts x Converse ‘Southern Flame’ Chuck 70 ($120) and All Star BB Evo ($140) will be available Thursday, January 28, 2021 at 10am ET at our 18 Newbury BOS and 99 University NYC retail locations, the new Concepts Mobile App,,, and select global retailers.

Available Size Run:
  • - Chuck 70: Mens 3.5 – Mens 15
  • - BB BB Evo: Mens 6 – Mens 15
Concepts x Converse 'Southern Flame' Concepts x Converse 'Southern Flame' Concepts x Converse 'Southern Flame'