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10.06.21

Concepts Partners with Heartbreak Hill Running to Prep for Boston Marathon

The 125th running of the Boston Marathon kicks off on October 11. To get runners prepped, we’ve partnered with Heartbreak Hill Running, the leading community connector for all things running, to deliver the “Head Check / Heart Check” series. In effort to provide the tireless runners with support throughout their entire journey we’ll be hosting pop up events on the Friday and Sunday leading up to the main event, including cheer zones during the race and celebrating at Harpoon Brewery to celebrate.

 

Specifically, we invite you to join us on Friday October 8th at 6:30pm as we host a meditation with Heartbreak and Rebecca Pacheco at our 18 Newbury store location. All of the weekend’s events are detailed below. Open to all runners along with their friends and family.

 

HEAD CHECK MEDITATION | FRIDAY 10/8 @ 6:30PM – CONCEPTS, 18 NEWBURY STREET RSVP

Channel focus and align your mind & body with Heartbreak and Rebecca Pacheco. This powerful meditation and visualization will be accompanied by live instrumentation. Rebecca is a nationally renowned meditation teacher and author of the new book Still Life: The Myths and Magic of Mindful Living (HarperCollins). She has worked with Olympic swimmers, the Cleveland Cavaliers, & other professional athletes seeking peak performance in the playoffs and beyond.

 

SHAKEOUT RUN | SUNDAY 10/10 @ 9:00AM – HEARTBREAK SOUTH END, 625 TREMONT STREET RSVP

Loosen-up and jog off the jitters with an easy 2.5mi & pep talk with Coach Dan. Route to pass Concepts where we stop for a photo and promotion of the post marathon portrait activation. Drills & stretching in the Common. (Heartbreak Van parked at CNCPTS) Route: https://www.mappedometer.com/?maproute=889332

 

HEAD CHECK SHOOT | SUNDAY 10/10 @ 11:00AM – HEARTBREAK NEWTON, 638 COMMONWEALTH AVE. NEWTON, MA RSVP

Introspection, visualization, readiness - the calm before you storm the course. Our studio photographer will capture all of this in black and white portraits for you to share ahead of the race. Racers, use them to announce to the world your goals and your readiness for Monday. Supporters, use them to tell the runners in your life that you're behind them. Portraits will be delivered to your inbox by 8PM on Sunday night. Racers and supporters welcome at the shoot.

 

MILE 20 CHEER ZONE | MONDAY 10/11 @ 9:00AM – HEARTBREAK NEWTON, 638 COMMONWEALTH AVE. NEWTON, MA RSVP

When the race transitions from head to heart at Mile 20, your squad will be right there screaming their faces off for you. Join our high energy cheer zone at Heartbreak Newton starting early and cheering loudly well past the sweep bus.

 

HEART CHECK PORTRAIT SHOOT | MONDAY 10/11 @ 11:00AM – 4:30PM – CONCEPTS, 18 NEWBURY STREET RSVP

Elation, joy, relief, accomplishment. Our portrait photographer will be stationed at the ready at Concepts (just after the finish line chute) where you can capture the full color expression of your emotion after your epic Boston. Photos will be delivered by midnight.

 

PARTY TIME | MONDAY 10/11 @ 5:00PM – 9:00PM – HARPOON BREWERY, 306 NORTHERN AVE RSVP

Join Heartbreakers, fellow runners and friends at Outdoors at Harpoon! Dress for the weather. This is a large outdoor, tented space. (21+)

 

Concepts Partners with Heartbreak Hill Running to Prep for Boston Marathon