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Concepts Editorial: Jordan Air Ship “University Gold”

Concepts Editorial: Jordan Air Ship “University Gold”

Designed and created in 1984, the Jordan Air Ship is a pivotal part of the Jordan Brand’s beginnings. One of the first prototypes worn in-game by MJ, the Air Ship is the Jordan before the Jordan. An original before the original.

In the spirit of championing originals, Concepts presents the Jordan Air Ship campaign featuring Koki and Toya.

Arriving in NYC from Japan in 2013, Toya Horiuchi employs various media in his work, utilizing graphics, design, silk screen, digital medium and print. His inspiration spans a wide range, stretching from street culture to contemporary art, and architecture to industrial design. Currently he is working on oil painting at his own studio in Brooklyn where he works daily.

Capturing the creative process on film, photographer Koki Sato was born and raised in Tokyo, Japan, and graduated from the International Center of Photography. He began working as a fine artist / photographer based in NYC, with his most recent photo book “NOSTALGIA” published by Paradigm Publishing in 2021.

The Jordan Air Ship “University Gold” will launch exclusively in stores at Concepts BOS and Concepts NYC on Friday, February 17th, 2023.

Photography by Koki (@kokisa10)
Talent: Toya (@toya_horiuchi)

Jordan Air Ship “University Gold” Jordan Air Ship “University Gold”
Jordan Air Ship “University Gold”
Jordan Air Ship “University Gold” Jordan Air Ship “University Gold”
Jordan Air Ship “University Gold” Jordan Air Ship “University Gold”
Jordan Air Ship “University Gold”
Jordan Air Ship “University Gold” Jordan Air Ship “University Gold”
Jordan Air Ship “University Gold” Jordan Air Ship “University Gold”
Jordan Air Ship “University Gold”