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Concepts Editorial: Exclusive Release of the New Balance 90/60 Workwear & Indigo Pack ahead of Global Launch

Concepts continues its longstanding relationship with New Balance by debuting the 90/60 Workwear & Indigo models ahead of the Boston-based brands global launch. The Concepts interpretation of these models speaks to tailoring, refinement, forever staples, DIY and tailoring in its editorial tone.

To celebrate the launch Concepts will host in the NYC location a tailoring & embroidering event with sisters Victoria Adrian and Cheyenne Adrian. The two tailors will be working their machines at the Concepts NYC location at 99 University Place in Union square offering a small tailoring and modification menu for all customers to repair or alter existing clothing that they can bring to the shop.

The event will be held on September 23rd from 3-7pm at Concepts NYC. Alterations will be on a First Come, First Served basis with a limit of 1 garment per client. Clients will be able to shop the New Balance styles, engage with the services and receive a custom takeaway booklet on how to DIY their repairs.

Concepts for New Balance Credits
Photographer @cheril_sanchez
Talent @Sabinapaellman
Photo Assist
Stylist @baby.slash
Stylist assist @internet.x
Makeup @rosegracemua
Creative producer @lojusta

Concepts will launch the 90/60 pack on September 23rd at all Concepts shops, and at 11am. Both Styles will be available in unisex sizing 4-17 and retail at $150.