Introducing the bread to your butter: the New Balance ABZORB 2010 “Linen.” This isn't just another sneaker; it's a love letter to the heritage of running shoes and the iconic Boston brand, New Balance. Drawing inspiration from its legendary 99X series, especially the timeless 990, the 2010 masterfully blends the thrill of a brand-new, progressive style with the comforting embrace of the familiar. It’s like discovering a beloved song from the early 2000s, but remixed by a new, visionary DJ—all the nostalgia, spun with a fresh, contemporary take.

At the heart of the New Balance 2010's allure is its innovative ABZORB sole unit. This segmented design, a signature of many 2000s-era favorites, has been reimagined with more expansive proportions, transforming it into the undeniable centerpiece of this new silhouette. This eye-catching visual is perfectly complemented by a sophisticated diamond-knit mesh upper, offering an updated twist on a classic aesthetic. And the colorway? A delightful butter yellow that has dominated the fashion landscape over the past year. This soft, pastel hue has become more than just a trend; it's a cultural reset, offering a sense of comfort, elegance, and quiet luxury in a world that often feels chaotic. Butter yellow feels safe without being boring, pairing beautifully with rich tones like cobalt blue, poppy red, and chocolate brown, making it a versatile shade to usher in the warmer months. 

Much like a skilled DJ samples classic tracks to create something entirely new and exhilarating, the New Balance 2010 remixes archival running shoe aesthetics for today's streets. It’s about taking the familiar rhythm of a bygone era and infusing it with a fresh, contemporary beat. To embody this seamless fusion, Ty (@tyndakut) is styled in the New Balance 2010 with classic baggy jorts and a striped camp shirt . Born and raised in Los Angeles, CA, Ty is more than just a DJ—he's a cultural curator with a deep passion for music, fashion, skateboarding, and creative expression. His sets blend Hip-Hop, RnB, Afro Beats, House, and early 2000s throwbacks with a natural feel for timing, energy, and emotion making every crowd feel seen and locked in. Ty's ability to read and move a crowd has taken him from underground parties in LA to some of the biggest stages in the world, including performing for 10,000+ audiences at Rolling Loud Miami 2025 (opening for Lucki), Paris Fashion Week (opening for WakeupF1lthy), La Société Paris, and ComplexCon. With a growing global presence, Ty continues to push boundaries, delivering unforgettable experiences wherever he plays, making him the perfect face to bridge the gap between sneaker culture, music, and timeless style.

Also heavily influenced by music, Ari (@aari0na) is a creative consultant in Los Angeles. Growing up in New York and Arizona, Ari was raised in the music industry thanks to her dad and some of her earliest memories are of her father rapping while holding her as a baby. This influence has shaped every aspect of her life, from the people who she surrounds herself with to the classes that she takes; music is a major part of who Ari is. “I’m incredibly lucky to be able to see my peers succeed in this industry. Music, fashion, art. It’s forever inspiring to me to see people chase their dreams in a world of uncertainty”. 

To truly bring the nostalgic summer energy to life, CNCPTS is proud to be the official sponsor of ICA Vinyl Nights, a summer favorite that brings together Boston's most forward-thinking and creative selectors for highly-curated, vinyl-only DJ sets. Immerse yourself in the vibe with drinks, music, and a picturesque view of Boston’s Seaport. Join us on Friday, July 18th, from 5-9 pm for a night of incredible music with DJ Everady, Bobby Bangers, and Frank White and a chance to pre-order the New Balance 2010 “Linen.” Don't miss your chance to step into summer with this instant classic and unforgettable night. 

The New Balance ABZORB 2010 “Linen” will be available for purchase on Saturday, July 19th at CNCPTS stores and on cncpts.com.