CNCPTS, along with Extra Butter, Feature, Lapstone & Hammer, Somewhere, Sneaker Politics and The Whitaker Group have been brought together by ASICS to create the “TOMO” GEL-Cumulus 16. The word “tomo” means “friend,” and the story behind the shoe ties into the unique friendship between the boutiques.

The “TOMO” was conceptualized, built, and designed with these sneaker retailers to create a completely unique silhouette. Certain detail elements were intentionally highlighted on this sneaker, from the “mood ring” coloring on the side to the reflective mesh, every innovative element was deliberately chosen to bring the shoe to life. Another important element is the Kanji character on the tongue, tying the sneaker back to ASICS’ historical Japanese roots, having been established in Kobe, Japan in 1949 by Mr. Kihachiro Onitsuka.

To celebrate the release of the ASICS “TOMO,” we invite you to our café at our flagship store, 18 Newbury St., Boston, to try our specially curated “TOMO” menu. Bring your friends and family to experience the spirit of friendship we have created through this release.

Truly the first sneaker collab of its kind, the ASICS “TOMO” GEL-CUMULUS 16 will be available September 27th at CNCPTS stores and on cncpts.com.