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CNCPTS for the PUMA H-Street Premium: Leather as Her Second Skin

CNCPTS for the PUMA H-Street Premium: Leather as Her Second Skin

A powerful woman is grounded, confident, and unmistakable. Her wardrobe follows suit, a style that is her own - composed of unique silhouettes, statement pieces, complex textures and finishes, and materials like suede and leather - often feeling like a second skin to her.

But in true power, comfort doesn’t fall short; she pairs her looks with easy to wear yet refined footwear, something PUMA specializes in.

In this editorial we highlight the PUMA H-Street Premium, a style that has elevated a staple in the PUMA archive and is inspired by the early 2000s sportswear’s influence on street style. 

Chenara Lam, founder and designer of CHÉ LAM, is the perfect face for the H-Street Premium. A self-made entrepreneur who continues to influence Boston’s fashion scene and beyond, Chenara elevates other women through her inventive, custom work. 

“When I think about the word powerful, it is reflected in all realms of my being. There’s so much depth and as beautifully human as I am in my existence, I embrace how layered and complex I am. Whether it’s motherhood, a friend/sister/daughter, a designer, an artist, a teacher, a student, entrepreneur, or simply just being. Powerful is understanding my light/darkness, applying discernment intentionally, and having the utmost respect + trust within myself. I believe my power is felt because it’s gentle, thoughtful, and carries so much integrity. My power does not bend to make anyone comfortable.” - Chenara Lam

The PUMA H-Street Premium in ‘Toasted Almond’ and ‘Black’ releases Saturday, October 18th at 10am EST on cncpts.com.

PUMA H-Street Premium
PUMA H-Street Premium
PUMA H-Street Premium
PUMA H-Street Premium
PUMA H-Street Premium
PUMA H-Street Premium
PUMA H-Street Premium
PUMA H-Street Premium