CNCPTS, as the exclusive North America retailer, presents the New Balance Loafer campaign via a trip to Paris, France. 

Photography: Raphaël Lopez @_raph_lopez1

Videographer: Menelik Bekolo @sunsetkillah

Talent: Maëlle Ba & Elton Jipi @mavenma @eltonjipi

Score: @lyele9

The New Balance Loafer will launch exclusively at CNCPTS on September 19th at all stores and CNCPTS.COM. New Balance is reimagining its classic 1906 sneaker into a penny loafer, perfectly blending together formality, wearable comfort, and cutting-edge style in this new shoe. Inspired by the increased popularity of the loafer and a drive for versatility across sport and formal wear, this adaptation of the brand’s 1906 sneaker takes the silhouette’s signature features – the open holed mesh upper, the curvilinear synthetic overlays, and the 860v2 sole unit, featuring segmented ABZORB SBS pods at the heel – and reimagines them in the shape of a classic penny loafer.