CNCPTS presents the New Balance 1906 Loafer campaign with Boston model and stylist Lucius Firmin.
The New Balance Loafer blends the comfort of a sneaker with the formal silhouette of a loafer. Taking signature features from the classic 1906 sneaker — an open holed mesh upper, curvilinear synthetic overlays, 860v2 sole unit, and segmented ABZORB SBS pods at the heel — this new model applies these details to a penny loafer silhouette, now available in the ‘Rich Oak’ colorway.
What was initially a polarizing design quickly became a wardrobe staple due to its versatility. To highlight this versatility, Lucius takes us around Boston showing us how he styles this new shoe: “I’ve been playing around a lot with a lot of denim and a lot of camos so naturally I just gravitated towards that”. “I wanted to go very simple on the bottoms, I feel like I went pretty loud on the tops, it kind of spoke for itself so I just chose the plain black CNCPTS dress pants. Great fit, I kind of folded them cuz I like the way that the hem would sit on the loafer”. Lucius tells us that this is how he would style the New Balance 1906 Loafer for a formal event or something more high-end.
“The places that we go [in the video] are a lot less formal. Like playing ball, rapping with the homies, so I knew I would be able to dress it down a little more and that’s why I went with the black tracksuit”. To contrast the first look, Lucius wears the melange track jacket and pant for another look.. “It [the loafer] fits perfectly for both, that’s the versatility of the loafer, and I feel like CNCPTS had the perfect pieces for me to style it with, it was an easy process.” The CNCPTS melange tracksuit will be available in black, olive green, and maroon colorways, offering a range of simple, muted tones.
Throughout the video, friends of Lucius can be seen wearing other pieces from the CNCPTS SP25 collection. Tyler Loyal, a local artist, wears the camo set which “represents his identity–hip-hop, older aesthetic–and it just fits in with the look of the video” Lucius tells us. Past CNCPTS x New Balance sneakers as well as inline New Balance models can be seen throughout the video paired with CNCPTS pieces.
Whether you’re going to a formal event or just hanging out with friends, the 1906 Loafer is for every occasion, making for the perfect sneaker to add to your rotation. The New Balance 1906 Loafer will be available at 11am EST on February 5th in North America only at CNCPTS stores and exclusively on cncpts.com.
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