‘Grey Days’ is an annual celebration of everything that New Balance represents. Grey became synonymous with New Balance as running moved beyond the track and into everyday life. With products designed to perform on pavement while fitting naturally into the street, the color grey reflected the brand’s defiant focus on creating with practicality and restraint. What began as a unique choice soon became identity, evolving into a defining and enduring expression of New Balance.

On Thursday, May 21st CNCPTS BOS will be hosting a Grey Days celebration featuring the release of the New Balance Grey Days 1890, 2000 and 2010’s. CNCPTS opens its doors to the next generation of photographers through a community photography activation celebrating the intersection of product and art. Emerging visual artists will work alongside industry professionals to capture the Grey Days collection through the lens of black-and-white film.

Celebrate with us at CNCPTS BOS from 7–10pm. RSVP here and join us to view the community art, get your portrait taken, and enjoy music, food, drinks, and good energy.