37 Brattle Street
Cambridge, MA 02138
One of five partners chosen to participate n the 2015 program, Concepts joined the likes of Miami's Alchemist, New York City's Kith, Los Angeles' Union and Chicago's RSVP to bring the #Heineken100 program to Boston. The launch event celebrated the design of a Vanson leathers biker jacket, re-tooled and custom tailored to create a unique spin on the traditionally leather Biker Jacket design.
On display for their in-store event, Concepts invited influencers from around the Greater Boston area to preview the product and enjoy a night out with live music, great food, and of course, plenty of Heineken. Scroll below for a recap of the event.