37 Brattle Street
Cambridge, MA 02138
Concepts joins Asics for an exclusive, family sized edition of the Gel Lyte V. For the first time, Concepts and Asics will offer the Gel Lyte V model in Toddler sizing, sold alongside an adult sized pack dubbed the “Mix and Match.” The toddler sneakers come complete with a miniature Concepts custom box, scaled down from the adult-sized packaging.
Each toddler set is sold as a mis-matched pack, with Red and Blue being sold as one mis-matched set, and Green and Purple the other. Each detail on the adult-sized pair has been replicated, with each each pair including custom Concepts-branded insoles in addition to premium leather, neoprene, nubuck and meshing make up the rest of the upper. Releasing online and in-store at both Concepts Cambridge and New York City on 11.07.15, toddler sizing will retail $85, sizes 4c-9c, while adult sizing will retail $130 sizes 5-13.