Concepts joins Brooks in a special collaborative effort to re-introduce the Brooks Beast 1 for the first time since creation. The Retro Brooks Beast 1 brings back the stable running silhouette with elevated materials and a storyline that pays homage to Brooks Running Seattle, Washington roots. The Brooks Beast “Voodoo” features psychedelic insoles and an exclusive Concepts box that nods to one of Seattle’s most beloved artists, Jimi Hendrix. Available 10.10.15 at Concepts Cambridge and in very limited numbers online at cncptsintl at 12pm eastern, the Brooks Beast 1 will retail for $150. For updates and launch links, follow @cncpts on Twitter and Instagram.