37 Brattle Street
Cambridge, MA 02138
Modeled after Boston’s ballpark’s infamous 37+ foot left field wall, this New Balance ‘Made in the USA’ 998 also draws inspiration from the brown and sage hues of the red clay commonly seen on baseball diamonds, as well as the green facades seen along Boston’s famous Yawkey Way located just steps from the field.
The upper is done in premium rust red and green suede with a leather lining, a Concepts-branded footbed and custom designed packaging depicting a ballpark-style popcorn box. To coincide with the first home game of Boston’s 2016 baseball season on April 11, the Concepts x New Balance “City Rivalry” 998 will be available in-store, followed by an online Electronic beginning at 12:00pm EST on April 15at www.cncptsintl.com and includes complimentary shipping domestically.