37 Brattle Street
Cambridge, MA 02138
For Concepts’ take on the New York City model, they’ve taken cue from the historic design behind the Bronx’s hometown team’s logo, adopted in 1909 and originally a medal signifying the highest decoration for bravery exhibited by public safety officers. This classic New Balance ‘Made in USA’ 997 offers a teal premium suede upper with a pebbled leather reflective tongue, leather lining, a Concepts-branded footbed and custom designed packaging modeled after everyone’s favorite ballgame snack in the red striped box with a “prize inside.”
The Concepts x New Balance “City Rivalry” 997 will be available exclusively at Concepts in New York City beginning April 9 at 10:00am EST for a retail price of $239.95. Concepts’ New York store is located at 225 Hudson Street in New York City’s Tribeca/SoHo neighborhoods. Electronic sales will be available beginning at 12:00pm EST on April 9 at www.cncptsintl.com and includes complimentary shipping domestically.