For Concepts’ take on the New York City model, they’ve taken cue from the historic design behind the Bronx’s hometown team’s logo, adopted in 1909 and originally a medal signifying the highest decoration for bravery exhibited by public safety officers. This classic New Balance ‘Made in USA’ 997 offers a teal premium suede upper with a pebbled leather reflective tongue, leather lining, a Concepts-branded footbed and custom designed packaging modeled after everyone’s favorite ballgame snack in the red striped box with a “prize inside.”

The Concepts x New Balance “City Rivalry” 997 will be available exclusively at Concepts in New York City beginning April 9 at 10:00am EST for a retail price of $239.95. Concepts’ New York store is located at 225 Hudson Street in New York City’s Tribeca/SoHo neighborhoods. Electronic sales will be available beginning at 12:00pm EST on April 9 at www.cncptsintl.com and includes complimentary shipping domestically.