Concepts has teamed up with New Balance once again, this time putting our twist on the 997S Fusion, a revamped version of the classic Made In USA 997 model.

The inspiration behind the “ESRUC” lies in the highly speculated tale behind what many attribute Boston’s infamous 86 year title drought to - an ill fated trade to their New York rivals and the questionable motives behind said trade. We’ll leave you to do your own research, as we’re sure you’ll have as much fun looking into the folklore as we did.

The original 997 upper, featuring high grade pig suede offset by silver reflective details sits atop the elevated and retooled midsole featuring New Balance’s “Encap Reveal” technology. Other features include Concepts-branded insoles, a special Concepts box and extra lace sets.The Concepts x New Balance 997S Fusion “ESRUC” and Apparel Collection will be available Friday, July 5th, in Concepts’ Boston and New York locations at 10:00AM and CNCPTS.COM at 11:00AM (EST). Sizes 5-13 available for $200.