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Concepts Editorial: On Cloudwander Waterproof High Alpine

Concepts Editorial: On Cloudwander Waterproof High Alpine

Concepts presents a journal for On Wanderer Waterproof High Alpine—a lightweight everyday performance shoe that seamlessly combines the cushioning of a running shoe and the support of a hiking boot. Through the lens of a movement mindset, Concepts presents a journal exploring the mindset of the athletic, driven city bound woman. We explore her sports, her thoughts and her city.

New improved Missiongrip™ rubber provides reliable grip in dry and wet conditions, on whatever terrain you find yourself. Teamed with CloudTec® cushioning and a bigger toe rocker, for comfortable rolling motion, all day long. Made for the everyday, extraordinary outdoors. An outdoor performance shoe that's lightweight and agile, yet supportive enough to handle a longer hike, and waterproof.

The On Cloudwander Waterproof High Alpine in Ivory will be available in both mens and womens sizing for $180 on March 31st.

 

Photo & Video @dani_aphroditeTalent @champagnemani

Creative Direction @mellanysanchez

Copywriting @liana_ava

Creative Production @kendalsteensen

Production Assistance @musawenkosi

Photography Assistance @prado.bag

Sound Engineering @aimlckwd

 

On Wanderer Waterproof High Alpine On Wanderer Waterproof High Alpine
On Wanderer Waterproof High Alpine On Wanderer Waterproof High Alpine
On Wanderer Waterproof High Alpine On Wanderer Waterproof High Alpine
On Wanderer Waterproof High Alpine On Wanderer Waterproof High Alpine