Marathon weekend is always eventful in Boston and 2019 is no exception. Concepts has teamed up with adidas to support marathon participants as well as those rooting for them. Events begin at the adidas X Concepts location at 73 Newbury St. Boston MA on Saturday April 13th and Sunday April 14th, 12pm-6pm, where Marathon supporters are invited to create a custom “Cheer Sign.” Our three in-house cartoonists will be creating caricatures of your favorite runners on signs that you can use to motivate your friends, families and loved ones from the sidelines of the race. These personalized signs will also be a great keepsake to commemorate the marathon. Water bottle, confetti cannon, headband & wristbands will be given out for free.

Marathon Monday, April 15th, our adidas X Concepts location will host a recovery experience as we invite pre-selected runners to join us from 12pm-6pm to alleviate fatigue and trade stories from the race. Please e-mail: [email protected] D.O.B, Boston Marathon BIB #, & IG Handle for participation. Complimentary Concepts X adidas poncho, will be given for purchases over $100 while supplies last.

We’re looking forward to seeing you and making this a Boston Marathon weekend to remember.