18 NEWBURY ST, BOSTON
Welcome to 18 Newbury Street! As our new flagship store in Boston, we’re thrilled to give you a groundbreaking new space covering three floors in Boston’s iconic Back Bay.
The space is inspired by our Boston roots and is designed to be a central gathering place for us and the community. It celebrates our heritage, but continues to redefine the future of style and storytelling through streetwear and luxury.
Connecting three separate floors is a main staircase inspired by the Greek term ‘theatron,’ “a place of gathering for spectators.” A re-imagination of traditional retail models, the layout of our new flagship takes the form of an art gallery, with the goal to drive engagement and exploration in different environments.
The top floor unveils the launch of our first and only brick and mortar VRSNL space, a new women’s-focused luxury boutique and brand from Concepts that includes curated offerings from brands like Vetements, Lanvin, Proenza Schouler, Marni, and Rick Owens.
In addition, the upper level houses the Concepts Cafe, a space with made-to-order beverages and bites.