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Turn Shopping into a (Positive) Risk

From Black Friday, November 26, through Tuesday November 30, U.S.-based shopping at and Concepts’ Boston and NYC locations, offers more than just 40% off deals. Each purchase over $50 is a positive gamble: 6 lucky customers will win a “Chase the Ace” card, which allows them access to a securing an instant “W” in a high-energy drawing over the next three months.


Chances to win are split evenly, two each, between our three stores — 18 and 73 Newbury in Boston, 99 University in NYC — and U.S. orders. Winners will be selected at random. Here’s how it works:


In Stores – Following your purchase of $50 or more during Black Friday Weekend, write your name, email address and shoe size on the back of a copy of your receipt. Your receipt will automatically be placed in our collection bin at each store. On Sunday 12/5, we will select two names from each location—18 and 73 Newbury, and 99 University— will be selected at random from the collection bin as our winners.


Online – During Black Friday Weekend, two online orders of $50 or more will be selected at random as our winners. Our customer service team will be contact our two winners to claim their prize.




Purchases of the Sacai x Kaws x Nike Blazer Low (SKUs: DM7901-400 + DM7901-600) and Adidas Yeezy Boost 700 V1 ‘Fade Azure’ (SKU: GZ2002) are excluded. Limit one entry per-person. Multiple entries will be discarded. Read our full Terms and Conditions here. No purchase is necessary, a free mail-in entry method is available upon request at our store locations.




See HERE for full terms & conditions.




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