About Us

Concepts was established in 1996 in the heart of Harvard Square in Cambridge, Massachusetts, as one of the first shops to cater to the lifestyle consumer (footwear, menswear, sportswear, actions sports, premium denim and outerwear). Concepts is considered a founding father in retail, having lay down the blueprint to a market that has become the foundation of premium retailers around the world.

On the eve of their 20th anniversary, Concepts usher's in Concepts International, extending the brand's history and heritage onto a global platform. Encompassing more than just retail, Concepts International fosters design, creativity, brand marketing, and more at a pinnacle level. 

Concepts International provides a premium online shopping experience, catering to customers with an accessible way to purchase Concepts most exclusive projects. 


Concepts x Reebok InstaPump Fury "Coco"

Following the exclusive midnight launch party, the Concepts x Reebok Instapump "Coco" returns on Friday, January 20th online at cncpts.com Retailing $190 the shoes will be released exclusively at ...


Concepts Dubai Launches The New Balance 247 Luxe

Concepts welcomed New Balance's latest runner style with a special launch event at our Dubai store. The New Balance 247 Luxe features callbacks to some of New Balance's most iconic retros, the 574...


Jordan 13 "Black Cat" Release Details

The Jordan 13 "Black Cat" arrives in-store at Concepts NYC and Concepts Cambridge locations. Featuring 3m reflective laces and detailing, the Jordan 13 will be available in both men's and gradesch...


Concepts Boutique Apparel Collection

Alongside the Concepts x Reebok InstaPump Fury launch this Saturday, 12.17.16, we are excited to announce a special capsule collection. The release, commemorating all three Concepts Flagship store...