About Us

Concepts was established in 1996 in the heart of Harvard Square in Cambridge, Massachusetts, as one of the first shops to cater to the lifestyle consumer (footwear, menswear, sportswear, actions sports, premium denim and outerwear). Concepts is considered a founding father in retail, having lay down the blueprint to a market that has become the foundation of premium retailers around the world.

On the eve of their 20th anniversary, Concepts usher's in Concepts International, extending the brand's history and heritage onto a global platform. Encompassing more than just retail, Concepts International fosters design, creativity, brand marketing, and more at a pinnacle level. 

Concepts International provides a premium online shopping experience, catering to customers with an accessible way to purchase Concepts most exclusive projects. 


Concepts Celebrates Reasonable Doubt 20th Anniversary

This year, Jay Z’s seminal album Reasonable Doubt celebrates its 20th anniversary, and was celebrated by a special in-store event at Concepts NYC and Cambridge locations. Guests enjoyed a special l...


Concepts x Dr Martens 1461 3 Eye Launch Info

Concepts joins Dr. Martens for a limited edition collaboration on the 1461 Smooth model. The classic 3-eye shoe, the iconic 1461 model was a natural choice to work on. The Concepts collaborati...


Concepts x New Balance "Varsity Weekend" Pack

Concepts joins New Balance for a special “Varsity Weekend” pack. Celebrating athletic rivalries, Concepts worked on two Made in the USA models, the 998 and the 990. Drawing inspiration from classi...


Concepts Expands Globally With Flagship Dubai Store

Celebrating our 20th year anniversary in the most ambitious way possible, Concepts has officially opened Concepts Dubai, taking the Concepts brand global. Located in the heart of the bustling City ...