37 Brattle Street
Cambridge, MA 02138
Born in 1996, the Concepts brand begins their 20th year anniversary with one of their most storied partners. Concepts and Nike have come together on multiple occasions, pushing the envelope with creative storytelling and design on their numerous Nike SB collaborative launches. Heralded for making great strides in customer experience, product packaging and presentation, and elaborate build-outs for releases, Concepts moves boldly into 2016 with an outside-the-box release with Nike Training.
The retro design and colorway is inspired by sports science, thermal cameras and thermal reactive materials, making use of the latest material technology Nike has to offer. The shoe is made for cross-training and given its dynamic capabilities, Concepts tapped into NFL wide receiver Brandon LaFell for a visual campaign to accompany the release. The Concepts x Nike partnership nods to the history Concepts has had in the past, while blazing a new trail into the future. Available 1.16.16 at Concepts Cambridge, NYC and online, retail will be $160.