Concepts (Cambridge, MA), has joined forces with Boston-based New Balance for the release of the limited edition Concepts x New Balance 998 “Grand Tourer model, their final collaboration of 2015. Inspired by the rich culture of prestigious auto races, the ‘Made in USA’ style celebrates Concepts’ upcoming 20th anniversary and will launch exclusively on Saturday, December 26, at Concepts in Cambridge, MA, Concepts in New York City and online at with a retail price of $215.00.

Additionally, Concepts NYC has partnered with the Classic Cars Club to build a post-purchase customer experience where sneaker and car enthusiasts will come together to check out the classic cars that inspired the “Grand Tourer” and on the West Coast, Concepts has teamed up with Period Correct in Costa Mesa, CA, to create a special in-store pop-up experience featuring vintage racing cars and more.