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Concepts NYC will be helping with activation of adidas' latest innovation in footwear. The NMD project is set to reveal on December 9th. adidas Originals has teased what’s set to be a brand new silhouette for 2016. The "NMD" pulls inspiration and shares characteristics of the 1984 Micro Pacer, the 1985 Rising Star and the 1986 Boston Super.
The Micro Pacer, which debuted at the Los Angeles Olympics was the first sneaker to feature wearable technology. 1985 brought about the Rising Star, making use of removable cushion elements providing customizable fit and feel for runners. Finally, the 1986 Boston Super was best known for being advertised as both a running and training sneaker, its multi-faceted persona being highly marketable at the time. Stay tuned to Concepts NYC for a special in-store release.