Concepts joins Asics for an exclusive, family sized edition of the Gel Lyte V. For the first time, Concepts and Asics will offer the Gel Lyte V model in Toddler sizing, sold alongside an adult sized pack dubbed the “Mix and Match.” The toddler sneakers come complete with a miniature Concepts custom box, scaled down from the adult-sized packaging. 

Each toddler set is sold as a mis-matched pack, with Red and Blue being sold as one mis-matched set, and Green and Purple the other. Each detail on the adult-sized pair has been replicated, with each each pair including custom Concepts-branded insoles in addition to premium leather, neoprene, nubuck and meshing make up the rest of the upper. Releasing online and in-store at both Concepts Cambridge and New York City on 11.07.15, toddler sizing will retail $85, sizes 4c-9c, while adult sizing will retail $130 sizes 5-13.