Concepts celebrates their New Balance 998 "Boston" release with a special collaborative collection with '47. In 1947, twin brothers and Italian immigrants, Arthur and Henry D’Angelo founded Twins Enterprises, now ’47. The D’Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park.

Nearly 70 years later, Concepts has teamed up with '47 for a limited edition release of Concepts x '47 merchandise. The collection includes a Concepts branded '47 Pennant, two '47 CLEAN UP clasp-back hats, and a '47 CAPTAIN snap back hat, each dual branded.. The collection will be sold on 04.11.15 at the following locations: 9am eastern at '47 Flagship on Yawkey Way, 10am eastern at Concepts Cambridge.